Teaching and Research Group:China cultural industry brand research center
Publisher:social sciences academic press
Place of Publication:Beijing
Description of Publication:The brand research center of Chinese culture industry of Central South University is the first specialized agency to study the brand of culture industry in China. It is the first subject platform which publishes the brand of cultural industry and the birthplace where the annual development report of China's first cultural brand produces."Annual Report on Development of Cultural Brands" in China publishes once a year, which based on the general principle of “economic volume 、annual performance 、industry reputation 、social influence and brand value".
School Sign:Central South University
The First Author:禹建湘, 欧阳友权
Translated or Not:no