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YU Jianxiang

Journal Publications

Meishan Nuo mask culture connotation and market development strategy

Affiliation of Author(s):Central South University

Place of Publication:Loudi City, Hunan Province

Key Words:Nuo mask;Meishan culture;Cultural connotation;Industrialization development

Abstract:Nuo mask is one of the important carrier of the Meishan Nuo culture, it is a sign of the culture of Meishan. We can reveal of the 3 cultural connotations and values of Meishan culture, the soul of culture, the natural totem worship and the primitive religious belief from the origin, classification, characteristics and changes of the various aspects of Meishan Nuo mask, and then develop 4 market development strategies, which are to develop Meishan Nuo mask crafts, plan and construct Meishan Nuo mask Museum, create ornamental performance of real drama, restore Meishan folk real Nuo culture.

Co-author:龙典典, 禹建湘

Document Code:1673-0712 ( 2013 ) 06-0022-05

Document Type:J

Page Number:22-26

ISSN No.:1673-0712

Translation or Not:no