Language : English
YU Jianxiang

Journal Publications

Into the emotional role in shaping the brand

Affiliation of Author(s):Central South University

Teaching and Research Group:China cultural industry brand research center

Journal:Market Outlook

Place of Publication:Fuzhou City, Fujian Province

Key Words:Color fragrance;Cognitive view;Demand of communication;Action figures;Respect need

Co-author:翦虹君, 禹建湘

Document Type:J

ISSN No.:1007-0419

Translation or Not:no